Areas of expertise
APLUSA’s Over the Counter department conducts Consumer Health and OTC market research worldwide on products across markets including
non-prescription medicines, dietary supplements, medical devices, and cosmetics.
APLUSA effective OTC segmentation will:
Provide insights into consumer requirements and how/why they make the decision to purchase an OTC product.
Identify drivers and restraints.
Size patients’ groups sharing similar criteria.
Enable prioritization of segments with the greatest business potential.
Define personae that can be used to target, communicate.
Promote the development of targeted marketing, messaging and sales tactics to influence patients’ behaviors towards OTC products.