Validate creative OTC marketing strategies
truly adapted to your audiences

OTC marketing studies (Over the Counter, self-medication, consumer healthcare) enable you to gain a deep and full understanding of all key market actors:
consumers-patients, pharmacists, general practitioners, specialist doctors, paramedical professions, patients’ associations, government bodies and regulators…

Consumers
Patients

Retail
pharmacists

General
Practitioners

Specialists

Paramedical
professions

Patients’
associations

Government bodies
and regulators

Consumers
Patients

Retail
pharmacists

General
Practitioners

Specialist

Paramedical
professions

Patients’
associations

Government bodies
and regulators

A unique OTC Expertise

OTC accounts for 10% of global pharmaceutical sales and is growing rapidly. It is therefore essential to keep ahead of those changes in the marketing and commercial development of your products.
APLUSA Over The Counter proposes to carry out market studies on OTC products all over the world.
This expertise includes non-prescription medicines, food supplements, cosmetics and medical devices etc…

OTC Insights

Webinar

French people’s health in the era of COVID-19: Half-way between pride and mistrust / 7 paradoxes.

Video

OTC market research gives you access to a detailed and complete understanding of all the key players in the market. Discover all the information about our department in this video presentation by our OTC expert, Nadège MEILLIER.

Blog post

This blog provides exclusive content for market researchers and marketing managers involved in Healthcare Marketing, prepared by APLUSA teams.